We know how important Brand names are in the portfolio for any distribution company. Leversa is not an exception and we work hard to retain existing brands and to attract new ones.

Risso, KOK, Wurzener, Alpro, Vandemoortele – these names we have inherited from our predecessors. Adriana,Rio Mare, Maizes Cipsi, Forest Treasure – these names have been gained within Leversa first independent business year.

Probably our current portfolio does not have a spectacular look but it is compact and well-balanced.

Our brands do not conflict with each other and can release synergy effect being in one portfolio.

The following are the most important criteria when selecting brands:

–        Origin (local or imported);

–        Purchasing pattern (first necessity and impulse);

–        Price positioning (premium and economic);

–        Product category.