Happy

MONA Naturprodukte GmbH

We know how important Brand names are in the portfolio for any distribution company. Leversa is not an exception and we work hard to retain existing brands and to attract new ones.

KOK, Wurzener, Alpro, Vandemoortele – these names we have inherited from our predecessors. Adriana,Rio Mare, Maizes Cipsi, Forest Treasure – these names have been gained within Leversa first independent business year.
Probably our current portfolio does not have a spectacular look but it is compact and well-balanced.
Our brands do not conflict with each other and can release synergy effect being in one portfolio.


Important criteria when selecting brands:

– Origin (local or imported);
– Purchasing pattern (first necessity and impulse);
– Price positioning (premium and economic);
– Product category.

Well balanced portfolio

Compact and well-balanced - our brands do not confict with each other and can release synergy effect being in one portfolio.

Happy


MONA Naturprodukte GmbH

MONA Naturprodukte GmbH, a subsidiary of the Hain Celestial Group, is a leading company for organic and natural products. MONA offers a wide range of vegan milk alternatives like oats, rice, soya and a variety of nut products marketed under the brands JOYA and HAPPY. With these delicacies, MONA is one of the market leaders in soya-based chilled and ambient products in many European countries.
WebSite: https://joya.info/en

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