We know how important Brand names are in the portfolio for any distribution company. Leversa is not an exception and we work hard to retain existing brands and to attract new ones.
KOK, ILGEZEEM, RISSO, ALPRO – these brands we have inherited from our predecessors after merger. RIO MARE, DARIDA, FLINT – these brands names have been gained within LEVERSA business development.
Our product portfolio is intentionally kept
in the range of just 400-500 SKUs only what is much narrower compared to average
wholesale assortment.
Being limited own portfolio we are pursuing to provide maximum focus and concentration for our sales staff.
That’s how we do more prefer QUALITY rather than quantity.
We believe our actual portfolio is compact, well-balanced and synergetic one.
– general attitude and philosophy of Principal towards business development
– conformity to actual consumer trends
– clearly formulated innovative and competitive advantagesCompact and well-balanced - our brands do not confict with each other and can release synergy effect being in one portfolio.
In 2010 we have decided to try ourselves in non-food, particularily in charcoal category being considered it as synergetic with our core business.
Own TM HOT has been developed to cover our launch activities.
Since the first season market has positively responded to our quality & price proposition.
After 10 business seasons HOT charcoal is one of key market players and is continuing its growth.
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Our Pan Baltic distribution network - D.A.LIS can distribute and promote your products in all three Baltic Countries - Estonia, Latvia and Lithuania!