Successfuly serving local market for 20 years

FMCG in Latvia - call it Leversa Sales, Marketing, Distribution

Latvia Facts

Population: 1,973,700
Area: 64,589km2 (24,938sqmi)
Population density: 34.3/km2 (88.9/sqmi)

Total: $49.891 billion
Per capita: $24,619

Human Development index: 0.819 (very high)
Gini index: 35.2
Ease of doing business index: 23rd in the world

Currency: Euro
Timezone: EET (UTC+2)
Gov: Parliamentary Republic
Capital: RIGA

Latvians Ethnic groups:
2.2% other
1.2% Lithuanians
1.3% Poles
2.2% Ukrainians
3.4% Belarusians
26.0% Russians 61.4%

Leversa Distribution Universe

Leversa covers various distribution channels:

- open markets, wholesalers, food service outlets.
- cash & carry outlets;
- independent shops;
- discounter chains;
- hyper and supermarket chains;

Our Warehouse facilities:

- 100 pallet places for frozen goods.
- dry groceries;
- 1000 pallet places ce premises;
- Location in Riga next to the o

Retail market indices

of retail trade enterprises by main kind of economic activity (at constant prices)

More information on seasonally adjusted, in the CSB database insection retail trade turnover indices is available calendar adjusted and non-adjusted

Retail Market Universe*

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Total: 3851 Convenience stores: 474Petrol Stations: 373 Groceries (up to 100 m2): 2231 Superettes (100 - 400 m2): 488 Small Supermarkets (400 - 1000 m2): 274 Large Supermarkets (1000 - 2500 m2): 37 Hypermarkets (trading area over 2500 m2): 24

Trade Sector Classication

Hypermarkets: Supermarkets: Superettes:
Cento : Smaller & discounters
Vesko Aibe Top! Beta Groceries: Vesko Austris Aibe Antaris Mego Top! ELVI BETA MAXIMA X


ELVI - franchising retail chain of convenient stores joining 52 companies


Owner of ELVI franchise is local company “ELVI Latvija” belonged to few local private persons and companies In 2015 February 62 stores «Saules» compactly located in Latgale (eastern part of Latvia) have joined to ELVI Actually there are 168 stores (35 of A & B + 68 C & D) and 20 ALKO-outlets ELVI consolidated turnover 2014 = +6% over previous year