Darida

A breath of health every day!

We know how important Brand names are in the portfolio for any distribution company. Leversa is not an exception and we work hard to retain existing brands and to attract new ones.

KOK, ILGEZEEM, RISSO, ALPRO – these brands  we have inherited from our predecessors after  merger. RIO MARE, SALVEST, DARIDA, FLINT – these brands names have been gained within LEVERSA  business development.

Our product portfolio is intentionally kept in the range of  just 400-500 SKUs only what is much narrower compared to average wholesale assortment.

Being limited own portfolio we are  pursuing to provide maximum focus and concentration for our sales staff.  

That’s how we do more prefer QUALITY rather than quantity.

 We believe our actual  portfolio  is compact, well-balanced and synergetic one.


Important criteria when selecting  new brands & products:

– general attitude and philosophy of Principal towards business development

– conformity to  actual consumer trends  

– clearly formulated innovative and competitive advantages
– provision of long-term marketing investments ept in the range of  just  400-500 SKUs only what is much narrower compared to average wholesale assortment.

Well balanced portfolio

Compact and well-balanced - our brands do not confict with each other and can release synergy effect being in one portfolio.

Darida


A breath of health every day!

Since 1997 "Darida" is offered the finest quality products: natural mineral water, drinking water as well as soft drinks. The water is sourced from 3 wells located in suburbs of Minsk city - 266 m, 387 m, 410 m deep. Darida is the first Belarussian natural mineral water met certification requirements imposed in the European Union. Being imported into Latvia since 2002 Darida mineral water actually keeps place in TOP-3 by volume in local category of natural mineral waters. Cooperation between Darida and Leversa is lasted since 2010.
WebSite: https://www.darida.by/en/

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