We know how important Brand names are in the portfolio for any distribution company. Leversa is not an exception and we work hard to retain existing brands and to attract new ones.
KOK, Wurzener, Alpro, Vandemoortele – these names we have inherited from our predecessors. Adriana,Rio Mare, Maizes Cipsi, Forest Treasure – these names have been gained within Leversa first independent business year.
Probably our current portfolio does not have a spectacular look but it is compact and well-balanced.
Our brands do not conflict with each other and can release synergy effect being in one portfolio.
– Origin (local or imported);
– Purchasing pattern (first necessity and impulse);
– Price positioning (premium and economic);
– Product category.
Compact and well-balanced - our brands do not confict with each other and can release synergy effect being in one portfolio.
The trade mark "KOK" has been created in Latvia in 1995 being appeared in the beginning on locally produced ketchups, tomato sauces and mayonnaise.
In 2007 Leversa has acquired the rights on trade mark and since then KOK is a cornerstone of our business.
Actually KOK range consists of >120 various products in groceries category sourced from 30+ manufacturers from 14 countries.
Our Pan Baltic distribution network - D.A.LIS can distribute and promote your products in all three Baltic Countries - Estonia, Latvia and Lithuania!